
WICKS Press Releases and Other Information
Credit Union Times applies for BPA Worldwide Business Publication Membership
Shelton, CT March 13, 2006 – Credit Union Times, The Weekly Independent Report On Credit Unions has applied for membership in BPA Worldwide.
BPA Worldwide will verify the publication’s paid and qualified circulation. Credit Union Times will have twelve months to complete its initial circulation audit.
"With our paid circulation growing, it's the perfect time for BPA to audit our circulation," said John Whelan, VP/Group Publisher, WICKS Business Information. "We believe this will extend the publication's leadership position among advertisers and ad agencies, by providing clear, accurate and objective circulation statistics to help them evaluate marketing opportunities."
Established in 1990, the publication was acquired by WICKS Business Information, LLC in October 2005. WBi (http://www.wbi.com) delivers information to senior financial and legal executives via four publications, four web sites, eight newsletters and four conferences. In addition to Credit Union Times, its brands include Investment Advisor, InsideCounsel, and Treasury & Risk Management. WBi has offices in New York, Chicago, West Palm Beach, Shrewsbury, New Jersey and is headquartered in Fairfield, CT.
"We are pleased that Credit Union Times has applied for membership in BPA Worldwide,” said BPA president and CEO Glenn Hansen. “We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication’s effectiveness in serving its market."
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About BPA Worldwide
A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,500 media members and applicants–including more than 2,000 B-to-B publications, more than 500 consumer magazines, plus newspapers, events, Web sites, email newsletters, databases, wireless and other advertiser–supported media. BPA’s membership also includes more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.
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